Targeting Advertising for Your Railroading Products
The White River Productions family of publications is dedicated to serving sophisticated and active railroad enthusiasts around the world. An active marketing message in our magazines provides you with:
Permanence: Unlike television and internet ads, which flash before the eye and then disappear, your ad stays on the page and is viewed every time our readers look at the page containing your message.
Credibility: Our magazines consistently deliver high-quality, reliable content that our readers trust. That credibility is then associated with our advertisers, resulting in a higher probability that products or services will be purchased as a result of that association.
Performance: Magazine ads perform equally in message association to ads in other media, but provide the best results in the area of intent to purchase. For small businesses seeking to maximize the return on investment, print advertising still outperforms both television and Internet advertising.
Engagement: Our magazine readers make a conscious decision to engage the words and images on our pages. Unlike passive media, our readers must physically turn our pages, look at all the material, and make choices about what to read. Are you giving them the chance to engage in your message?